FLEMMING MORGAN
Group Danone, Middle East and Africa Regional President
Thank you very much Mr. Chairman, thank you also for inviting me to this fascinating seminar as you said this great city, which is a symbol of tolerance of nationalities, cultures coming together.

I would like to talk to you from a personal stroke, business perspective from my experience of working in Latin America, in Africa, the Middle East and Europe. How do we work to bring together people from different communities, people from different walks of life, working together which I think is also building on the theme of tolerance. I would identify four key themes, one as Mr. Kent said and as Mr. Bayar mentioned and its equally appropriate to a country as to a company, to a nonprofit organization is the need for a clear vision for the future or the need for a picture of a better future something that people can look forward to, can work towards. The other is engaging and working with local communities and governments, organizations as opposed to against them because no business organization can operate in isolation of the community around it. The third is finding areas of common and mutual benefit and finally the belief in the ability of human beings no matter what their background nor their level of economic development. I want to illustrate each one of those with real stories from my business life. I’ll try to keep it as general and less of a TV commercial for Danone or the Coca Cola the companies that I work for as I can.
Starting with the vision we have a very simple vision in our company, which is to improve people’s lives thru better health, through better nutrition and there is a very strong emphasis to the greatest number of people. We are not company looking to cater to expensive products for people with high-income levels but to improve the nutrition of people at all levels in the society and in that we have a lot in common with governments. I can give one example, which is the Turkish government. Turkish government has an objective to erase levels of malnutrition amongst young children. Young children are brought up without the proper diet can have mental deficiencies, growth disorders. So there we’re talking about finding common area of interest where we can work together. Scientists, the scientific community is also working on research and development ad we work with institutes around the world in finding better ways to deliver cheaper nutrition to different people. Then there are communities; again it is not a question of in and operating against local communities but to find ways to get local community to work with you, for instance in the townships in Soweto in South Africa where we have developed a special product for young children fortified with the nutritional deficiency element that they lack. We don’t use our classic distribution from outside we actually build the distribution system with the people from the local community and that distribution system employs unemployed women who sell our product door to door in their community. This is giving them a source of income, which is helping to give them and their families a better lives and it is somehow also greater dignity in the community in which we live. We hope thereby to create to some extend to provoke a virtues circle of development of employment at the same time. And lastly I think a lot has to do with believing people’s ability and we’re working in Bangladesh with an organization called Gramin, Gramin was found by a man called Muhammed Yunus who was a professor at the Bangladesh university and one day realized that probably a lot of what he was lecturing was theory but was having no impact in the local community and lent 25 dollars to group of women who had a business proposition. To his great surprise 6 weeks later they returned the 25 dollars with interest and he went on to lend further 25 and the thing multiplied. Today the Gramin bank, which is a micro credit bank is one of the most successful banks in the world, it has a triple A credit rating and it is all based on local community development and now they’re building telecom networks etc. that is an example of his belief in the ability of people no matter what their economic background or their business background. So I think if we can all work with those kind of ideas in mind then the local businesses, the multi nationals are able to work together and in harmony finding common areas of interest that give mutual that in my experience in businesses is how we manage to move things forward. Thank you.